Survey: 60% of US consumers dislike 'AI' in brand messaging

Core summary

One sentence to understand this update

A recent survey reveals that sixty percent of US consumers find the term 'AI' in brand messaging to be a deterrent.

Impact & opportunity

What this could mean

Brands and developers integrating AI should be mindful of their public communication, potentially focusing on benefits rather than explicitly labeling technology as "AI" to avoid consumer aversion.