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Jun 2, 2026The Tokenmaxxing Trap: Why Amazon Killed Its AI Leaderboard
There is a famous adage in economics known as Goodhart’s Law: when a measure becomes a target, it ceases to be a good measure. Recently, Amazon discovered that...
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Deep Columns
A playful mix of AI ideas, product thinking, industry curiosities, and growth inspiration.
354 articles
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Jun 2, 2026From 15 Hours to 60 Seconds: AI's Takeover of Automotive Engineering
Imagine trying to invent the airplane by simply staring at a bird, building a rough wooden wing, and hoping for the best. For centuries, this slow, agonizing...
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Jun 2, 2026The Irony of Synthetic Outrage: AI Used to Protest AI
In a twist of modern irony, the very servers that power artificial intelligence are now the target of AI-generated protest art. Across Facebook, hundreds of...
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Jun 2, 2026The Accomplice in the Algorithm: Florida Takes OpenAI to Court
When a search engine provides a user with instructions on how to build a backyard deck, it is celebrated as a helpful, democratizing tool. But what happens...
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Jun 2, 2026The Grammys' AI Dilemma: Judging Art in the Age of Algorithms
There is a well-worn adage in media and technology: whatever happens to the music industry happens to everything else five years later. From the piracy battles...
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Jun 2, 2026The Brain Chip Moving Out of the Lab
The global race to commercialize brain-computer interfaces (BCIs) has just crossed a major threshold. While much of the world’s attention has been fixated on...
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Jun 2, 2026The Polite Hack: Tricking Meta’s AI into Handing Over Instagram Accounts
Imagine losing access to your digital life not because a hacker guessed your password or tricked you with a phishing email, but simply because they asked a...
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Jun 1, 2026The Detective in the Machine
When a brilliant detective steps into a crime scene, they don't usually point a finger at the first person they see and declare the case closed. Instead, like...
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Jun 1, 2026The Most Underrated Skill in the Age of AI
We spend a lot of time talking about how to train artificial intelligence, but remarkably little time discussing how to train ourselves to work alongside it....