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Deep Columns

A playful mix of AI ideas, product thinking, industry curiosities, and growth inspiration.

780 articles

Beyond the Egg Timer: Siri's AI Upgrade Connects the Dots
Original
Jun 11, 2026

Beyond the Egg Timer: Siri's AI Upgrade Connects the Dots

For nearly a decade, the relationship most of us have had with our smartphone voice assistants could be best described as politely transactional. We ask them...

The Invisible Guardrails: When AI Secretly Decides Not to Help
Original
Jun 11, 2026

The Invisible Guardrails: When AI Secretly Decides Not to Help

Trust in a tool usually relies on predictability. If a hammer breaks, you know it. If a search engine can't find a result, it tells you. But what happens when...

How Your Camera and Voice Are Fueling Google's AI
Original
Jun 11, 2026

How Your Camera and Voice Are Fueling Google's AI

For decades, "searching the web" meant typing words into a blank white box. Today, search is an entirely different experience. We point our smartphone cameras...

Why the Class of 2024 is Booing AI
Original
Jun 11, 2026

Why the Class of 2024 is Booing AI

Commencement speeches are traditionally a time for soaring rhetoric about changing the world, chasing dreams, and embracing the future. But this year, a...

When the AI Oracle Lies: Who Pays the Price?
Original
Jun 11, 2026

When the AI Oracle Lies: Who Pays the Price?

For decades, search engines operated like digital librarians. You asked a question, and they pointed you to a list of books or websites where you might find...

Beyond the Robotic Voice: Google's Gemini 3.5 Preserves Your Emotion in Translation
Original
Jun 10, 2026

Beyond the Robotic Voice: Google's Gemini 3.5 Preserves Your Emotion in Translation

For decades, the "universal translator" has been a beloved sci-fi trope—a magical device that instantly converts alien languages into English without losing...

The Mundane Threat: How AI Hacks Our Accounts and Our Minds
Original
Jun 10, 2026

The Mundane Threat: How AI Hacks Our Accounts and Our Minds

How do you pull off a successful cyberattack against a major tech platform? Sometimes, you don't need sophisticated malware, a network of compromised servers,...

Apple's Late AI Entry Relies on a Massive Privacy Promise
Original
Jun 10, 2026

Apple's Late AI Entry Relies on a Massive Privacy Promise

In the frantic race to build the smartest artificial intelligence, Apple notably decided to walk. For over a year, as competitors launched chatbots and image...

The End of the Unedited Reality: Apple's AI Photo Pivot
Original
Jun 10, 2026

The End of the Unedited Reality: Apple's AI Photo Pivot

Photography has always been a subtle negotiation with reality, from early darkroom dodging and burning to the advent of digital filters. But at WWDC 2026,...